Adult FriendFinder Review

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Adult FriendFinder (AFF) is an online adult dating site and swinger community. It was established in 1996 by Andrew Conru, who founded other online dating and e-commerce sites. AFF began as a social networking platform for adults, but as people started using the site to release their inhibitions, Conru saw the need for a more mature online space and converted it into the AFF people know today.

The community is full of millions of users around the world looking for hot hookups and casual dating experiences. Even though it may not seem as popular as more conventional platforms like eHarmony and, AFF was and continues to be a competitor in the online dating space. Some of its accolades include the 2010 XBIZ Award for “Dating Program of the Year” and’s “Best Adult Dating Site of 2012.” In 2009, rapper Flo Rida released a single called “Touch Me” through AFF.

Membership Statistics

Total members97,920,264
Average monthly visits25 million
Members in the U.S.48 million
Most popular age range25-44 years old

Gender Disparity



AFF is one of the largest (and oldest) adult casual dating platforms out there, with more than 97 million users globally. The service was founded in the United States, so it makes sense that over half of its membership base is there. On average, there are about 25 million monthly visits, and the majority of users are men. There isn’t any data on AFF’s age range percentages, but 50% of the users are between 25 and 44 years old.

Members come from various walks of life and backgrounds since AFF is open to same-sex relationships as well as individual and couple accounts. People come here for threesomes, hook-ups with other swingers, and all kinds of new sexual experiences.

Creating A Profile

Registration is quick and easy and shouldn’t take more than five minutes. You enter the standard basic information such as birthdate, location, sexual orientation, and who you’re interested in connecting with on the site. You can sign up on your own or with your partner, if applicable. You’ll also have to enter a valid email address through which you’ll receive a verification message that will grant you access to the platform. Don’t worry about revealing your name; you can provide a username that will be your moniker on the site.

Sign-up is free, and you can add images and videos to your profile. If you sign up as a couple, the two of you will share a profile page. Other details that you can add include your personality traits, physical appearance, and your experience with the swinger lifestyle. You can edit your profile information at any time by using the account settings menu.

Once you register and open the verification email, you’ll be taken to the main page for AFF users. The first thing you’ll notice is the profile images of members who are currently online. You can also filter out results to show New Matches, Members Near You, and VIPs. If you’re not liking what you see, you can update your Cupid Preferences, also known as your search filtering options. There, you can specify the gender, ethnicity, body type, and marital status you’re looking for. You can update other preferences on this page, too. On the left-hand side, you’ll see preference options for privacy, email, chat, notifications, activity, and content filtering.

Back to the main page, you’ll see a menu bar at the top of the screen. Your options include My Stuff, Search, Live Action, Community, and What’s Hot. There are also icons indicating your notifications, email, and instant messages. Each menu tab consists of numerous actions you can take, so you’ll have lots to explore on this platform.

Using the Site

There are different methods of communication for members. If you have a paid subscription, you can interact with others by liking their photos or sending them a comment. Likewise, you can view and comment on posted videos. Other ways to communicate with members include chat rooms, groups, and instant messaging. While there are lots of ways to get in touch with others, you must be a Premium Member to view full profiles and photo albums and do things like flirt and tip. That said, it is free to look at a person’s profile timeline and see what images and status updates they posted.

Some people choose to create personal vlogs and upload them to the site. Known as “Sex Stories” on AFF, these include real-life and imaginary erotic scenes. The Live Member Webcams feature users publicly broadcasting their live videos. Clicking the Live Action tab on the menu bar will take you to adult chat rooms, live broadcasters, and the Instant Messenger application. There are thousands of chat rooms categorized by location, sexual preferences, and more, and members can create their own chat rooms, too.

The Community tab is where you can find blogs, the Magazine, bling (banners and fancy fonts) for your profile, as well as groups and contests. Be aware that some of these features are available to Premium Members only. The magazine is an online journal that showcases user-submitted stories and contributions. This is where you can find dating advice, erotica, and tips for safe sex. Contests are for Premium Members and are themed photo and video competitions that users can vote on.

Another feature on AFF is the Sex Academy, with instructional videos and tutorials about sexual health and activities. It’s for Premium Members only and requires an additional fee. There is even an e-commerce store where you can buy erotic art and movies. Overall, the users on this platform are quite active, so there’s always something new to see or read. Check out the personal blogs and vlogs where members explore their self-expression and share their deepest sexual fantasies. Or, if you’re ready to delve into some kinky escapades, check out the live-streams and top broadcasters.

Finding A Match

Unlike a traditional site like, AFF doesn’t use any algorithms or match-making technology to find compatible members. Rather, it is up to you to scour the platform and search for potential matches. Search by username (if you know it), or look for people based on their kinks. You can conduct an advanced search and narrow down your results to only people who meet your criteria, be it someone who is blonde, has an hourglass figure or somebody who is … well-endowed.

Since profiles can get quite extensive, you can get to know a lot about a person this way. Their profile might include their sexual fantasies, kinks and fetishes, their sexual orientation, and their experience level. Most folks aren’t shy about sharing their motives or letting it all hang out, quite literally. While there are free ways to let other people know that you’re interested in them, you will need a Premium Membership if you want to engage in one-on-one communication.

You can start by sending them a flirt or a tip to let them know that they’ve caught your eye. Or maybe you’ll want to send them a virtual gift. These are obtained by spending points that you earn by being active on the site. Moreover, if you find someone that you’re particularly fond of, you can add them to your Hotlist. It’s a free feature and works like a Favorites List. The annoying thing about AFF is that most of these things are premium features. So, if you’re a non-paying member you can’t send flirts, although you get a notification when someone sends you one.


AFF is available in several languages: Chinese, Dutch, English, Filipino, French, German, Italian, Japanese, Portuguese, and Spanish. There is also a mobile app, but it’s for the iPhone only. It’s free and straightforward, mimicking much of the features on the Web version. You can log-in, chat with others, watch live streams, search for matches, and more.

It warrants a warning that there’s lots of naughty content on AFF, so if you don’t want to be bombarded with pornographic content and nudes, set your content filter to “No Nudity.” You’ll also see lots of ads on the site, mostly for similar platforms but also for porn and erotica.

The contact information for AFF is Various, Inc. 910 E. Hamilton Ave, 6th FL, Campbell, CA 95008. U.S. clients can reach them over the phone at 888-575-8383 or online at


Before Conru became CEO of AFF, it was managed by FriendFinder Networks (previously Penthouse Media Group). FriendFinder Networks filed for Chapter 11 bankruptcy in September 2013, regaining its financial footing in December of that year. Other tough moments for AFF included a security breach in 2015, in which hackers obtained the names and data of some 4 million members.

That event brought some bad press for AFF, and this was exacerbated the following year when it was involved in another breach along with several other companies. It was revealed that AFF’s user account passwords hadn’t been encrypted, or were poorly encrypted with faulty cryptography. Since then, the technical team has ramped up its security protocols to ensure such an event doesn’t happen again. FriendFinder Networks even has a description on the AFF website all about their data security center in Santa Clara, CA.

Another red flag was in 2014 when AFF was accused of systematic billing fraud. This involved the business billing members even after they had canceled their subscriptions and closed their user accounts. Hundreds of complaints were filed, causing the Federal Trade Commission (FTC) to issue a criminal indictment.

Yet in 2019, AFF seems to have regained most of its popularity. That said, the site doesn’t conduct criminal background checks on members, and fake profiles and bots litter the site. There is a page on the website dedicated to reporting fake profiles, harassment, abuse, and sexually-explicit ads. Just because AFF invites people who are into the swinger lifestyle and casual sex, that doesn’t mean that they condone exploitation. Prostitution, sex trafficking, and endangerment are strictly prohibited.


A Premium subscription on AFF is known as a Gold Membership and comes at different pricing tiers depending on the contract length. A one-month package is $39.95 while a three-month plan is $26.95 per month. The top tier is a 12-month subscription, which costs $19.95 per month. You can pay by credit or debit card, check, or money order. The purchase will show up as Various, Inc. on your billing statement.

It might be a bit expensive, but a subscription is worth it if you want to find a hot hookup on the site. With a Gold Membership, you can send virtual gifts and flirts, view full profiles, send and read messages, add friends, use the chat rooms, watch videos on the Member Webcam, and participate in contests. As a non-paying member, you’ll still be able to access your Hotlist, view partial profiles, read the Magazine, watch live broadcasts, and use the search filters.

Like Pics/VidsYesYesYesYes
Chat RoomsNoYesYesYes
Advanced SearchYesYesYesYes
Live WebcamNoYesYesYes
View Full ProfilesNoYesYesYes


How do I spot a fake profile or bot?

Steer clear of anyone who is using fake pictures (such as those of celebrities), and never honor a request for money or personal information. Bots tend to send similar messages without much variation, so if a person seems predictable and repetitive, it’s probably a fake profile.

What does it mean to use the website as a guest?

AFF offers guest access to the site. What this means is that anyone can go onto AFF and start browsing the site and profiles. That said, they can’t take any actions and will need to register for an account if they want to communicate with others.

Will my membership auto-renew?

Yes. So, if you want to stop the billing, you need to go to the menu and click “My Account,” followed by “Billing History & Credit Card Info.” From there, make sure that the “Product Status” option is turned off.

How do I adjust my email and message options?

If you find that you’re getting too many message notifications, you can adjust your settings to receive fewer. Just go to “My Account” from the menu and click on “Email Preferences.” This will present you with different options including the frequency of notifications you’ll receive each day.

How do I change my content filters so I stop seeing nudes?

In the top-right corner of the page, hover over your username and click on the Content Filter option that best suits you. Your choices are No Nudity, some Nudity, or Everything.

Just how safe is AFF?

That may be up for debate. The security scares of the past few years haven’t been good, but AFF and its partner network assure members that their information is safe. That said, you should always exercise extreme caution when chatting with other members and sharing personal details.