Cougar Life Review

Cougar Life Logo

Cougar Life is a Canadian-based company headquartered in Ontario. It was founded in 2006 by Ruby Life Media, a brand that also owns dating sites Ashley Madison and Established Men. Cougar Life is meant for mature and experienced women who want to date younger men. The site is all about breaking down age barriers and helping people find suitable partners whether they’re looking for a short-term fling or a longer relationship.

On the website, women are nicknamed “cougars” while the younger men are “cubs.” This is a recurring theme on the site. Here, there is no shame in the cougar game and the site creators understand that the mature women these days are modern, confident, and still up for sexy encounters. Besides, sometimes an individual may be more compatible with a partner much older or younger than them. This is a judgment-free zone to approach the cougar lifestyle through a fresh lens.

Membership Statistics

Monthly visits600,000
U.S. members350,000
Average cougar age36 years old
Average cub age29 years old

Gender Disparity



Cougar Life seems to have a relatively large user base, although age range estimates are unavailable. The dating site is most popular in the U.S., U.K., Canada, and Australia. There are around 350,000 members in the United States alone. Unique monthly visits average at about 600,000.

Unlike lots of other online dating sites, Cougar Life has a lot of female users, and it’s usually women who are making the first move. Most of them are in their 30s, 40s, and 50s. They get into relationships with men who are 5, 10, or even 20 years younger than them. Again, this is a nonjudgmental place where those who are interested in the cougar lifestyle can find everything they’re looking for. The members on this site range from executive-level professionals to divorced mothers and fathers. That being said, the site is meant for heterosexual relationships. Also, members must be at least 18 years old.

Creating A Profile

Signing up on Cougar Life is super easy and takes just a few minutes. On the downside, this one-step process makes it easy for fake accounts to get through. Registration does not require you to provide a profile picture, which is a bit unusual for a dating site. You can always add photos and edit your profile later, too. Plus, the site will keep reminding you that you’ll have more luck finding a match if you upload a picture.

Upon registering, you will be asked to come up with a username, which will replace your real name on the site. You’ll also need to come up with a greeting or tagline for your profile. This will be one of the first things that visitors see when they go to your profile page, so it should represent your personality and what you’re looking for. Profiles cannot contain personal contact information, so no phone numbers, home or email addresses, or personal websites.

Even though lots of people keep their profiles quite sparse, there are plenty of opportunities to make it very informative. There are several different fields that you can fill out, such as your body type, education level, and interests. The profile section also includes an optional Q&A box. This provides deeper insights into things like your values, preferences, and hobbies, and other people can see your answers when they visit your profile page. Some sample questions include how you spend your Friday nights and your proudest achievement.

Using the Site

Making your way around the user interface is pretty easy. Even as a free member, there are still things to do. For instance, you can send “flirts” to anyone you find attractive or interesting. This lets them know that they’ve caught your eye. You can also view other people’s profiles and public pictures as well as send them a message or virtual gift.

The “Search” tab at the top of your dashboard will pull up all of the profiles that meet your filtering preferences. You can search for people based on age range, location, body type, ethnicity, and more. If you go to a profile, you may notice some “locked” photos that are blurry and have a lock icon on them. These are private photos that are meant for paying members only. Members need to send a request to see private photos, so it’s more of a your-eyes-only type of thing.

Paying members are also able to send priority mail and engage in a one-on-one conversation, sort of like a private chatroom function. This allows for more meaningful interactions as well as faster progress towards finding a partner.

Other features on the site that are available to everyone are the CougarLife Blog and the “Quick reply” tool. The blog has dating resources, guides, and advice. Quick reply lets you respond to unanswered flirts via a custom or preset message, such as “I appreciate the flirt, but could you send me a custom message?”

Finding A Match

Some people use the site to find a quick hook-up or a no-strings-attached relationship. Others are looking to be friends with benefits, and some want to date long-term. Either way, they’ll probably find what they’re looking for.

The search feature is free to use, and you can filter members according to age, location, ethnicity, body type, height, whether they have private photos, and much more. You can also use the ”Browse” option at the top of your dashboard. Click this to see some member profiles that the site will generate for you based on your search filter. Click “Interested” or “Skip,” or send them a message or gift.

If you find someone that you’re fond of, you can add them to your favorites list. This is a feature that is available to non-paying users, too. Go to the person’s profile page and next to their picture you should see a button that says “Add to Favorites.” Everyone’s favorites list is public, so you can see if your preferred members have you on their list.

A downside to Cougar Life is that it doesn’t require members to spend time personalizing their profile. Therefore, it can be hard to get to know other users because they have sparse profile pages. When you visit someone’s profile, you will see their username, any public pictures they have, and basic info such as age, height, city, hair and eye color, ethnicity, and body type. Scroll down to see their “About Me” section, as well as any Q&As they have answered and any gifts they’ve received.


A Cougar Life mobile app is available on iOS and Android and looks very similar to the desktop version. It’s pretty speedy and doesn’t glitch out. There aren’t any app-specific features, so you won’t feel like you’re missing out if you only use the desktop version.

Speaking of which, the overall design of Cougar Life has a retro feel, which could be a marketing tactic to appeal to middle-aged women. That being said, it is an attractive design, and the interface is colorful and has lots of visual aids. The overall layout is organized and intuitive.

If you want to get in touch with the company, there’s a contact us page available on the site where you can send in a request ticket about any issues you’re having. This is where you can ask questions about billing, tech support, reporting abuse, and more. Cougar Life also has a social media presence on Facebook and Twitter, although those accounts haven’t been updated since 2017.


There is a Terms & Conditions page available on the site for anyone who wants to read through the policies. This includes information about user conduct, payment processing, credits, termination, and more.

The company’s address is Ruby Life, Inc. PO Box 67027, Toronto, ON Canada, M4P 1E4.

They’re available online at and over the phone at 1-877-740-3176 between 9 am and 7 pm.

Overall, members have had positive experiences on the website. There are a few cases in which a user will ask for phone sex or send unsolicited nudes, so be sure to report abuse and block anyone who invades your boundaries.


Besides the free account, there are three paid subscriptions available on the site. They’re all quite similar with the only difference being the number of credits they provide. A 1-month plan costs $40 and comes with 100 credits. A 3-month subscription costs $29 per month, comes with 500 credits, and is the most popular package. A yearly membership costs $12 per month and comes with 3,000 credits. People may choose to pay for a membership if they want more flexibility in sending and receiving messages, viewing private photo galleries, and ranking at the top of the search results.

As for payment, you can pay by credit card or PayPal. Billing is discreet and shows up on your statement as CL Media. Be aware that paid subscriptions renew automatically, so you should jot down when you signed up so you must remember to cancel your plan if you don’t want to be charged for renewal.

See Public PicsYesYesYesYes
See Private PicsNoYesYesYes
Favorites ListYesYesYesYes
Priority MailNoYesYesYes
Send GiftsYesYesYesYes
Send MessagesYesYesYesYes


How can I see someone’s private gallery?

You need to be a paying member to access private photos. Once you sign up for a subscription, you can send someone a message asking them to permit you to see their private gallery.

What is priority mail?

Cougar Life has a feature called priority mail in which you can send a formal message to another member. It’s a function that’s only available to users with a paid subscription. This one-on-one form of communication is also where you can send virtual gifts or grant access to your private gallery.

How do I delete my account on Cougar Life

Look at the top-right corner of your dashboard and click on your little profile icon. From there, go to the account options and click on “Delete My Account.” You can also choose to deactivate your account or hide it from the search results.

How do I block another user?

Go to their profile page and click the icon next to their picture that says “Block.”

How do I change my notification settings?

You can go to your account settings and click on the “Preferences” tab. There, you can change how frequently you receive flirt and message notifications. You can also opt-out of marketing offers and special promotions.

Why aren’t I getting any flirts or messages?

Perhaps your profile isn’t detailed enough or you don’t have a profile picture. This can make other users this that your account is fake. If you want to be successful on the site, you’ll have to provide some more information on your profile and engage with more people.