eHarmony was founded in 2000 by clinical psychologist Dr. Neil Clark Warren. He holds a Masters in Divinity and a Ph.D. in clinical psychology. He has always been interested in relationships and published his first marriage pamphlet it 1975. Now he has about a dozen books and believes that most Americans are taking the wrong approach to find a mate.
With over three decades as a clinical therapist under his belt, Dr. Warren has counseled many couples through their marriages and has performed what he calls “divorce autopsies.” His approach is rooted in the belief that opposites attract only for a short time, and compatibility is lacking in most modern American relationships.
It was the first algorithm-based dating site and uses over 15 years of research and data on psychological principles of attraction. Today, eHarmony is responsible for around 450 U.S. marriages per day, and the site matches one couple every 14 minutes.
|Total Members||10 million|
|Monthly Active Members||4.1 million|
|Monthly Active Visits||20.5 million|
MembershipThe eHarmony site is designed for heterosexual matchmaking although it does have a separate site for same-sex couples, called Compatible Partners. eHarmony participants must be at least 18 years old, and the site is primarily made up of singles over age 30. These people are serious about starting a true relationship and they’re not typically looking for quick hook-ups or non-traditional partnerships, such as polyamory. In terms of gender, it’s a pretty even split, with 52% of eHarmony singles being women and 48% being men. The majority of users fall between the 35-44 age range and have a college education and an income between $30k and $60k/year Singles on eHarmony span over 190 countries, although the majority of users are located in the U.S., U.K., Australia, and Canada. To date, there are over 10 million active users and 775,000 paid memberships. Every month, 4.1 million people visit the site a total of 20.5 million times. The average time per visit on the site is about 11.5 minutes.
Creating A ProfileGetting all set up with an eHarmony profile will take at least 30 minutes, but it’s not too tedious. You will have to answer preliminary questions such as your age, location, and what you do for a living. Then, you’ll go through a personality test that asks you to rate yourself for a variety of characteristics. This reflects your lifestyle, values, physical and mental traits, and overall approach to life.
It is free to answer these questions and set up your profile. You can upload photos of yourself and fill out your profile page, which includes things like your passions and hobbies and fun lists like “things I can’t live without.” This is where you can also list your favorite TV shows, books, and movies.
Creating a profile is necessary if you want to use the site and look for matches. Once you do that, you can go to your dashboard and click on your user icon at the top of the page. Navigate down to “Match Preferences.” Here, you can choose how far away you want your matches to be, as well as how important distance is to you. You can also sort out your match preferences related to income and education, children, religious views, age, ethnicity, language, and smoking and drinking.
The profile depth here can be as deep as you want it. It’s not unusual to come across user profiles that describe hobbies, values, and interests in great detail along with a paragraph of what they’re looking for in a partner. If you’re willing to put in the time and effort, then you can end up with a profile that says a lot about you.
For instance, fill in a box that lists what you’re most grateful for, as well as what you’re passionate about and how you spend your leisure time. Portray your ideal date or Sunday afternoon. Describe the last book you read and the first thing that people notice about you – as well as what you wish people noticed about you.
Using the Site
The user dashboard is one of the areas where eHarmony shines. The dashboard includes lists such as My Favorites, Favorited Me, and Mutual Favorites. This is also where you can see your recent activity, updates, your total visitors and profile views. The hidden matches tab is for profiles that you don’t want to engage with now but would like to hold on to for future interactions.
There is a section for your matches as well as your message inbox, where eHarmony will send daily matches. When you look at a match, you’ll see the profile name and picture (which will be blurred on the free version), as well as the person’s age and location.
You will also see a nifty section called “The Two of You Together.” This is a paragraph that describes where you and the other person are most compatible. You can see your compatibility percentages in terms of things like extraversion and agreeableness.
On the left-hand side of their profile page, you can see their occupation, education, religion, politics, and lifestyle factors like their smoking and drinking habits. If you click on the Q&A tab on their page, you can answer opinion questions and see their response. This can help you gauge your compatibility even more by comparing both of your answers to questions about current events, public figures, and more.
If you see a profile that you like, you can send that person a wink or star their profile for your records. If you have a free version, then you can’t send them a custom message, but you can choose up to five preset ice breaker questions, such as “Do you prefer money, respect, fame, or power?”
You can’t browse exactly like you would on other sites. This is a much more detailed look at your potential matches, and you only get access to a handful of compatible partners per day. The idea behind this method is to allow for more time and consideration for users to spend on their matches. This isn’t the place for online speed dating!
You receive a limited number of matches each day, which can be seen as a good thing or a bad thing. It’s a slower process, but it’s more in-depth and analytical, which could explain why eHarmony has been around for so long. Rather than focusing on casual dating, the site wants you to establish meaningful relationships that could lead to somewhere great. For most users, that means serious commitment and eventually, marriage.
And if you find yourself talking to someone who offends you? Feel free to block them from sending messages. Overall, the profiles feel safe on eHarmony, especially given that non-paying members can’t even view photos.
Finding A Match
It’s no secret that eHarmony boasts about their success in the dating field, but how exactly do they determine compatibility?
They start with the 29 Dimensions Personality Assessment, which includes 150 questions tailored to a person’s likes/dislikes, hobbies, relationship/personal goals, and turn-offs. Individuals will touch on things like their temperament, communication skills, introversion/extroversion, beliefs and values, and more. The user’s answers then go through eHarmony’s Compatibility Matching System, an algorithm that uses the person’s data to find potential matches.
Answering these 150 questions is optional, but the more questions a person answers, the better their chances of finding a compatible match. Users can specify their ideal partner’s age range and location. They will also be asked to detail their education level, income range, current relationship status, and their drinking habits. Those details are publicly visible on their profile, but their answers to the compatibility questions are not. You need to have at least one photo on your profile to proceed.
Compatibility is based on a variety of things, such as values, religious and political affiliation, hobbies, personality traits, and more. When you visit someone else’s profile, you will see your percentage of compatibility based on these kinds of things.
One of the disadvantages of eHarmony is that the site matches non-paying members with paying members. This can result in disjointed communication since non-paying members can’t access the same information as those who have a paid membership.
In terms of accessibility, eHarmony has its standard desktop version as well as a mobile app. The desktop version is organized and user-friendly even though it includes a few banner ads and will repeatedly ask you to purchase a membership if you’re using it for free.
The mobile app is free to download for iOS and Android. To date, it has been downloaded five million times. Like the desktop version, the mobile app has the same features and a manageable number of ads. Unfortunately, the user interface seems a bit disjointed and slow. Plus, users seem to get upset that the app is free but it’s virtually useless without a paid plan.
For those worried about safety, eHarmony does a good job of securing users’ accounts and keeping them safe. The registration process requires verification and uses RelyID to approve any users. About 20% of eHarmony applicants are rejected.
The site also does a good job of establishing privacy since only compatible matches can see your full profile and photo. There are photo rules on the site, such as no nudity or children. Moreover, there is no video chatting, which may be a good thing or a bad thing depending on how you look at it. Users should know that if they sign up for eHarmony via Facebook, eHarmony can pull profile pictures from your account, but the site won’t post anything to your Facebook. The alternative is to sign up via email address.
The site has been awarded certain recognition by different organizations. For instance, it earned a Privacy Seal from TrustArc, a technology compliance and security company. In 2019, eHarmony received the Editor’s Top Pick Match System Award from Dating Sites Reviews. The site’s Customer Care team has also been awarded various Customer Service awards. A 2018 Us Weekly survey revealed that eHarmony was the most-trusted dating site. The dating service guarantees that if a person isn’t satisfied with their three-month membership, they get three more months free.
The company is headquartered in Los Angeles, CA at eHarmony, Inc. 10900 Wilshire Blvd, FL 16. Their telephone number is 844-544-3175.
PriceJoining the eHarmony community is free, although the paid plans will open up more features. An unpaid version grants you the opportunity to send winks and view profiles, but not photos. You can also send your potential matches pre-set compatibility questions to help break the ice. On your user dashboard, create a list of your favorite profile matches and look for compatible partners that fall outside of your chosen preferences.
A 6-month membership (also known as the “standard lite” plan, costs $20 per month and allows you to view unlimited photos. You can also access more matches and see who viewed your profile and put it on their favorite list. Look at matches outside of your preferences, send winks and unlimited messages, and browse other profiles anonymously. Even though this is a paid plan, it lacks in options compared to the higher plans.
For example, a 12-month “premium plus” membership costs $13 and gives you all of the previous plan’s benefits along with unlimited messaging, read receipts on your conversations, and over-the-phone assistance. A 2-year “premium extra” membership costs $9 per month and comes with the same benefits but a lower monthly rate.
These prices are on par with other dating sites, but some people may prefer a free service. Users can make payments via credit card or PayPal, and they can choose between one-time payment or three-month installments. All payment info is securely encrypted and never shared. Plus, eHarmony releases regular promotions for price savings, such as Free Communication Weekends. These occur throughout the year and grant free members access to premium benefits for the weekend. From time to time, there are free premium trials, too.
The “What If?” feature is a paid feature that sends you an extra 30 matches that are outside of your preferences (because “what if” one of them is a match?).
|Basic||Free||See who viewed and favorited you, send winks & icebreaker questions|
|Standard Lite (6 months)||$20/month||Free plan benefits, unlimited messaging & photo views, access more matches|
|Premium Plus (12 months)||$13/month||Standard Lite benefits, browse anonymously, read receipts on messages|
|Premium Extra (2 years)||$9/month||Premium Plus benefits, lower monthly rate, over-the-phone support|
Can I report another user?
Yes. If you go to a user’s profile page, you can click the three-dot icon on their info banner and hit “Report This Match.” doing this will block the user from contacting you, and your report will be sent to eHarmony’s customer support team.
Can I see what my profile looks like to other users?
Yes, just navigate to your profile and then click on the “Preview Profile” tab next to your photo. This will show you what your profile looks like to other users.
Can I access the eHarmony app with my current profile?
Absolutely, you don’t need a separate account to access the mobile app. Simply download and install it to your phone and log in with the same information you use for the desktop version.
Can I see matches outside of my preferences?
Yes, but you will have to upgrade to a Premium account in order to do so. With a Premium subscription, you can access the “What If?” feature to find people that don’t meet your match preferences.
Why can’t I see my match’s photos?
Viewing photos is a feature that is only on paid plans, so if you’re using the site for free, you’ll only see blurred images. This is a tactic to encourage users to have real conversations with each other rather than rely solely on looks.
How safe is eHarmony?
It’s one of the safest dating websites out there. Not only does it give you the opportunity to block and report another user, but eHarmony applicants need to be reviewed and verified before they can join the community. That being said, they don’t perform criminal background checks or anything like that.
Is it worth paying for a subscription?
The paid plans do provide a lot of added features, but the price can be a turn-off for some people (no pun intended). If shelling out up to $20 a month just doesn’t work for you, then you can still break the ice with other users via a free plan. Unpaid members have access to their matches, plus they can send winks and predetermined questions. Still, it’s quite limiting compared to other free dating sites.
What makes eHarmony better than other dating websites?
For one thing, eHarmony is determined to help you find a long-lasting relationship, not a hook-up or casual dating partner. If you’re serious about finding your special someone, then eHarmony is for you. It takes the time to ask questions that matter and get to the root of your values and passions. Plus, its lack of dependence on photos helps to weed out non-committal folks.