Established Men Review

Established Men Logo

EstablishedMen calls itself the “world’s best sugar dating service.” The basic idea is that it’s a sugar daddy site that connects younger women with older, established men. It was founded in Canada in 2009, although its founders have been working in the online dating space since 2001. Not to be confused with a site like Ashley Madison, EstablishedMen does not encourage extramarital affairs.

Membership Statistics

U.S. Members200,000
Weekly active members50,000
Average reply rate83%

Gender Disparity


Age Ranges



EstablishedMen boasts a pretty active community, with an average response rate of 83%. The site isn’t as popular as other dating services, with only 50,000 active members per week. It’s hard to get exact numbers on membership because there is a higher incidence of fake profiles. That being said, there are about 200,000 U.S. members on the site.

The dating platform is non-judgmental but requires members to be 18 or older. When looking at the age ranges on the website, 35% of users fall within the 18-24 group while another 30% are 25-34. These two groups are mostly women, given the nature of the site. Overall, membership is made up of around 30% men and 70% women.

Creating a Profile

The registration process for EstablishedMen is simple and takes just minutes. You can get away with only providing the essentials and filling out the details later. Of course, you will have more luck on the platform if you add more information and personality. The sign-up form asks the standard information of most dating sites and prompts you to upload photos for your profile. Without a photo, you’ll keep getting notifications to add one and you’ll be less likely to garner attention from other members. Completing your profile can take some time if you want it to be thorough, so you always have the choice to add more and make edits later.

Your profile picture will be checked by the EstablishedMen staff to make sure it abides by company guidelines. That means no nudity or children, and your first profile photo needs to be a picture of only you. You’re also not allowed to share contact details on your public profile or advertise any escort services. Your regular profile photos are visible to all members, but you can make a private album of racy pictures that you grant special access to.

For guys, after setting up your account, it will only be a few minutes before you get messages.

Using the Site

Females can use the site for absolutely free, including premium features. The only thing they may pay for is the Prioritized Search Listing Program, which costs 99 cents per day. It highlights your profile so that other users in your area notice you at the top of their search results.

Things like sending flirts, gifts, and one-on-one messages are reserved for paying members (or women). A paid subscription is also required to see a female user’s private album. This is where members can post their “naughty” pics, and nudity is allowed there.

Additional premium benefits include New Girl Recommended, which alerts men when a new girl in their area joins the site. There is also a Premium Badge that paying members can show on their profile. It might be an enticing addition for some women looking for a sugar daddy.

As for reading profile details, the full version is available to premium members only. Even so, free members can still see a lot of information on a profile. This includes the person’s username, age, height, ethnicity, location, education, income level, job title, as well as hair and eye color. You can also see their public photos, any gifts that they’ve received, and their “About” section. If they have answered any profile questions, you can see their responses in the “Q&A” tab on their profile page. You can also see when they last logged in, whether it’s been a couple of hours or a few days.

Quick Reply is a convenient feature that lets you auto-respond to flirts that come your way. There are a couple of preset responses, or you can write your own. This is a great way to let other members know that they’re more likely to get your attention if they shoot you a custom message.

Finding a Match

In terms of finding a compatible partner, there are lots of search filters for you to specify what you’re looking for in a match. Plus, all the search filters are free. You can search by who’s currently online, who’s most popular at the moment, or who’s new to the site. You can also filter matches based on age range, distance, and a variety of physical features such as eye color and ethnicity.

You can also click the “Browse” tab on your dashboard to engage in a bit of hot or not strategizing. This tab will show you snapshots of different profiles and you can click “Interested” or “Skip.” If you’ve got the credits (or you’re a girl), you can send flirts or gifts to people you like. These are virtual gifts that have a romantic touch to them. For example, you might send a chocolate heart or a teddy bear to someone you want to get to know better.

Even though this site’s premise is all about building a sugar daddy relationship, some people use it to find real dating partners. You’ll find all kinds of people on this site, and there are some individuals here who want to take things slow and get to know each other. Overall, it’s a judgment-free zone and people are pretty open-minded here.

The majority of the men on the site are college-educated and well-off financially. The average guy here is a 40 or 50-something-year-old making $100,000 a year and looking to spend lavishly on an honest woman. The average woman is in her late 20s or early 30s and wants to have a good time with a good man.

Female users get the better deal here, as they can access everything for free and they’re less likely to find a fake profile. Men, on the other hand, need to be careful that they’re talking to a real woman and not humoring a scammer or bot.


EstablishedMen’s user interface is quite streamlined. The clean layout makes it easy to see what options are available to you and when you have a message or other notification. It’s also nice that you don’t need to navigate a bunch of different menus just to access one action. Even older people would get along just fine thanks to the simplicity of the site. That being said, it’s not the most modern-looking layout, but you’re supposed to be paying attention to the people, not the Web design, right?

What’s great about that simplicity and plain-looking interface is that you spend less time trying to figure things out and more time interacting with others. While it seems like it would transfer nicely to a mobile app, currently there isn’t an Android or iPhone app.


As mentioned earlier, the initial user information and photos that you provide at sign-up are checked by company staff for authenticity. The site also offers full privacy protection with various security and privacy preferences available in the account settings menu. Besides that, there are community rules outlined in the Terms and Conditions, and the FAQ section has safe dating tips.

Sure, fake profiles get in, but due to the verification process, the Established Men staff can get a better handle on which accounts are real and which are fake. Inactive or fake profiles are typically removed from the site within a matter of days.

Members also have the opportunity to block or report other profiles. To block another member, go to their profile and click the red icon that says “Block user.” Anyone you block will no longer be able to send you messages. If you ever change your mind, you can unblock them by going to your account settings, where you can view your list of blocked users. Also, if you go to the bottom of a user’s profile, you can click the “Report Suspicious Activity” link if you think the account is fake or dangerous.

You can hide, deactivate, or remove your profile by going to your account settings. Hiding your profile means that it won’t appear in current search results for other users. It’s also worth noting that there is an affiliate program in which members can earn money by getting other people to sign up. This could potentially increase the likelihood of fake profiles and scammers.

EstablishedMen has a contact page with an online form that you can fill out regarding any questions about billing, technical support, and other general customer support questions. The company is available via email at or by phone at 1-877-840-7976. Their address is EM Media, Ruby Life, Inc. PO Box 67207, Toronto, ON Canada, M4P 1E4.


Only male users will be concerned with the prices. If they choose to use the site for free, they can see who sent them flirts, gifts, or messages, and who viewed their profile. They can access all the search filters as well as others’ main profiles. They can also upload photos to their main profile or private album.

Premium services include the ability to receive and send flirts, gifts, and messages, as well as access full profiles and private albums. There are three subscription options: Intro, Executive, and First Class. Intro costs $79 for a month of access, Executive is $49 per month for a three-month membership, and First Class is an annual subscription that costs $25 per month.

The main difference between the plans is the number of credits you receive and how many months you’re paying for. The Executive package is the most popular with men. The Credits work like in-game currency and allow you to buy virtual gifts, which you can use to lavish your love interests.

Payments can be made by credit card or PayPal and the company will bill you anonymously to keep things discreet. The prices are similar to other online dating sites, but there is more risk involved given how many fake profiles litter the site.

 FreeIntroExecutiveFirst Class
Price$0$79 for 1 month$49 for 3 months$25 for 12 months
FlirtsReceive onlyReceive/sendReceive/sendReceive/send
GiftsReceive onlyReceive/sendReceive/sendReceive/send
MessagesReceive onlyReceive/sendReceive/sendReceive/send
Private AlbumsNoYesYesYes
ProfilesLimited accessFull accessFull accessFull access


How do I deactivate my profile?

Go to your account settings by clicking the icon in the top-right corner of the screen. Click on the “Account” tab and then click “Deactivate your account.”

What’s the refund policy?

All sales are final and there are no exceptions. The site states that they offer a free version so that people can test the waters and be sure they want to make a membership purchase.

Why was my photo rejected by the site?

The first picture you upload needs to be a photo of you and only you. No scenery, pets, or children allowed. Once you upload that initial photo, you can add images that include other elements, as well as nudes that can go in your private album.

Does EstablishedMen run criminal background checks on its members?


Can I use the site anonymously?

No, but you can hide your account so it doesn’t show up in search results.

How does the credits system work?

It only really applies to men since females can access premium features for free. Credits are available to members with a paid subscription and work like website-specific currency. With credits, you can “buy” virtual gifts such as a cappuccino, designer handbag, or sexy lingerie.