Review logo
5/5 was founded in 1993 and was officially launched in April 1995, by engineer and entrepreneur Gary Kremen. Kremen received his Bachelors’ degree in electrical engineering and computer science from Northwestern University, in 1985, and in 1989, he received an MBA from Stanford University.

In March of 1996, Kremen left due to disagreements with venture capitalists. A year later, was sold to Cendant. Cendant then sold it to InterActiveCorp (IAC), in 1999. IAC has remained the owner of along with other sites such as, OurTime and Dating Direct. The company’s main headquarters is located in Texas, along with offices located in San Francisco, West Hollywood, Rio de Janeiro, Tokyo and Beijing. has been around for more than 25 years, and has since gained a great reputation for finding singles their match. is also known for their guarantee of finding singles a match within a timeframe of six months, or they will offer an additional six months free. is also known for leading subscribers to more dates, relationships and marriages than their competitors. Match also claims to be responsible for the birth of 1 million babies. The fact that Match’s gender ratios are pretty evenly distributed makes it possible for heterosexual singles to find their match. also provides online dating services to the LGTB community. also reported the following regarding their member demographics:

  • 25% are under the age 30, 48.6% are between the ages 30-49, and 26.5% are ages 50+
  • 74% have some college or college degree.
  • 5% do not smoke and 23.6% are smokers (8.9% did not answer).
  • 46% do not have children, 23% have children who at least sometimes live at home, and 21.6% have children away from home (8.8% did not answer).
  • The 50+ age group is’s fastest growing demographic.

Gender Disparity


Age Ranges


Membership offers online dating services to both heterosexual singles and singles from the LGTB community. reports the following about their LGTB members:

  • Gay men: 25%
  • Lesbian Women: 25%
  • Transgender men: 50%
  • Transgender women: 50%

Although services a high percentage of LGTB members, it is primarily focus is for heterosexual singles. In order for to provide you with accurate matches of the correct sexual orientation for your profile, it first requests for you to indicate what your gender and sexual orientation is, by providing the following options: I am a…

  1. Man seeking a Woman
  2. Woman seeking a Man
  3. Man seeking a Man
  4. Woman seeking a Woman

After you select your option, you must enter your zip code and then it prompts you to sign up with your Facebook or Email address to begin creating your profile.

Although reported that the members of the age group of 55+ are the fastest growing demographic, the other ages under 50 also make up a good percentage. This allows for the option of dating within the age range that you are seeking more available. Most of the members on also report that they are looking for a serious relationship; this cultivates an atmosphere of being open and honest about what members are seeking in a relationship, dismissing the option of just “hooking up”. Upon the creation of your profile, also requests for you to indicate what your current relationship status is, such as, never married, separated, divorced or widowed. This helps narrow down some of the criteria that other members require of their match.

The gender distribution amongst members on is pretty even, with men making up 55% of the members and women making up 45% of the members. The average education level of the members is a college degree or have some college background. These member demographic factors facilitate education similarities amongst men and women on, making it easier to find a match who also values a higher education. also provides international online dating services; it also powers online dating services for Yahoo! Personals in Australia and North America, and for other strategic partners in countries throughout Asia, Europe, North America, and South America. is available in 38 languages and has active user bases in 28 countries. prides itself with connecting singles around the globe, by supporting local languages and different currencies. However, the use of international sites require a separate membership to utilize their international network. has over 20 million members worldwide and more that 8 million members have a premium subscription. has 39.7 million visits per month.

Creating a Profile

Creating a profile on is very easy and only takes a few minutes. After indicating your gender and sexual orientation, you can choose to create an account using your email address or your Facebook account. You have to complete this process in order to be able to view other members’ profiles. After you enter your email address or Facebook information, you create a password and you add your date of birth, you are then asked to enter information about yourself through easy to answer questions. Information is than gathered from these questions to find the right matches for you. The following are the questions they ask to create your profile and find the right matches:
  • What is your height?
  • Which best describes your body type?
  • What is your relationship status?
  • Do you have any kids?
  • Do you want children?
  • What is your education level?
  • Do you smoke?
  • How often do you drink?
  • Which ethnicities best describe you?
  • What is your religion?
  • What are your interests?
  • Looking for something specific?
  • Tell us a little about yourself.
  • You then have the option of posting a picture of yourself, but it is not required. However, it is recommended to get more views and matches.
  • You are finally asked if you want to become a full member by subscribing but it is not required.

After completing all of this, you can view your profile and have the option to fill in more information about yourself. At this point, you can also view other members’ profiles and see potential matches. Creating a profile on is very easy. The step-by-step questions that you have to answer are straightforward and provide a good amount of appropriate answer choices. You also have the ability to upload up to 26 pictures into your profile. The profile does not take long to create at all, only a few minutes. You can add more about yourself in your profile to be able to attract more viewers and potential matches.

Using the Site

The website is very user friendly. At the very top of its homepage, there are different tabs: Matches, Discover, Likes, Inbox, and Events. The Matches tab provide you with potential matches you can view and communicate, if you are a paying member. The discover tabs also lists other matches but you can narrow the searches using filters. The Likes tab shows you who has liked your profile. The Inbox tab informs you of any messages you have received. However, it only allows you to view one message for free and to view other messages you must pay a subscription. When you view other matches profiles, it displays a percentage of the compatibility between you and the match.  This percentage is calculated by what both you and the match are searching for in a partner. When you view a matches’ profile you are able to see their demographical information, what they are looking for in a partner, if they have similar interests as you, and how many things the two of you have in common.

You can also see on the matches’ profile the last time they logged on or whether they are online. You can also view their profile pictures. You also have the option to start a conversation with any of your matches. also provides personalized matches every day, along with their Daily5.

There are a few things you can do and view on the free membership. However, there are a lot of things that you cannot do that require you to start a membership. Some of the features, such as being able to see your messages and replying make it a must to subscribe to fully connect with a match.  The following displays the benefits of a having a subscription vs. being a free member:

There are other features that a paid membership offers that a free membership doesn’t, such as, MatchPhone, which is a feature where Match provides a phone number for each member to be able to have voice conversations; Match Me is another feature that allows you to be on top of other members’ suggestion list who are potential matches. 

Finding a Match

Match uses the information that you indicated on your profile and that other members indicated on their profiles to match them together. Match uses members’ interests and other factors to determine if they are compatible. Match also asks members questions upon the creation of their profile, to determine the type of partner each member is seeking. also provides filters to do a more in depth search on the type of match that you are looking for.

Once you find a match that you are interested in you can send them a message and begin communicating if you are a paid subscriber. The downside to this is that there is no way of telling if the match you are interested in is a paid subscriber, and you may not have a reply back if they are not a paying subscriber.

Over all, features to find a match are easy to use and maneuver. The layout and display on other match profiles are also easy to read and communicate with them, if you decide to.  Match also finds several potential matches a day for you and you have the option of skipping or liking them.


In addition to being available through a desktop website version, they have also developed their app, which is available through the Apple App Store and the Google Play Store. The App is free to download on both platforms.  The app is also easy to use and functions just like their website. There are certain benefits that are better through their app versions than website version, such as the Match Phone feature, as users can have a voice conversation wherever they are when compared to the desktop website version. Having mobile accessibility to makes it a lot easier to communicate and find potential matches.

Safety does its best to keep its members safe. They are vigilant of profiles that seem suspicious. They also actively screen all new profiles and encourages its members to report and block suspicious or scamming profiles. will respond to your report within 24 hours. Members are also encouraged to report profiles that show inappropriate, fake, harmful, abusive content or behaviors. You can also block profiles that have offended you, by clicking on three dots on the top right of the members profile. also gives members the option to receive a badge if they were able to verify their Facebook accounts, email addresses, phone numbers, Twitter account, and other social media profiles. This badge helps members build credibility and trust amongst its members. also expects all of their members to follow their published Terms of Usage and Privacy Policies.

Even though does not have a verification system to authenticate the user, there are very little fraudulent profiles.  A reason for this is that communication between members only occurs if mutual members are paid subscribers.


If members of are serious about finding a match, then they have to become paid subscribers, as the free membership limits you on communication with other matches. offers both Premium and Standard plans. The Premium Plan offers 3 different plans that they can choose from: 12 months for $16.99, 6 months for $19.99, or 3 months for $33.99.  The Standard Plan also offers three different plans: 12 months for $14.99, 6 months for $17.99, and 3 months for $29.99.

The standard plans do not include certain features as the premium plans, such as, email read notification, one profile review per year, and a monthly boost. does not provide refunds as they guarantee that you will find a match through their platform. accepts credit card and PayPal as payment options.’s subscription plans pricing is average when compared to their competitors.


How does algorithm work? uses a variety of factors to suggest possible matches. Such include your preferences (body, type, age, etc.) as well as your actions while using the website. Match takes note of your search queries and who you send likes to, and will, therefore, suggest similar profiles on the Matches feature.

Can my profile be private?

Yes, you can hide your profile from search queries by setting your visibility to “Hidden” on your Account Settings.

What security features does offer? has a published Terms of Usage and Privacy Policies, which all members are expected to sign. The report and block buttons are also easily accessible in contacting functions and on member profiles.

How do I block and report an abusive member?

You can block and report a Match member by clicking the ‘Report’ and ‘Block’ buttons found under the three dots on every Match dating member’s profile.

Can I search through without signing up for an account?

Yes, you can freely browse through Match dating profiles even without signing up for an account. However, your experience may be interrupted, as will keep on encouraging you to be a member.

Is’s premium membership automatically renewed?

Yes, your premium membership is automatically renewed for the same price and duration.

Does offer refunds for unused time? does not give out refunds under any circumstance, however, they do offer a Match guarantee.

What is’s Match dating guarantee? has a Match dating guarantee for members who sign up for their 6-month subscription. The Match guarantee states that if you don’t have a successful match within your membership duration, Match will give you a 6-month membership for free.

How do I delete my account?

You can delete your Match dating account on your Account Settings. You can reactivate your profile anytime you wish.