Pure Review

Pure logo

Pure is an unconventional dating app and website. While its name might conjure up images of angels and traditional monogamous relationships, Pure is quite the opposite. Rather, its name is a reference to the stripping away of societal norms around dating, sex, and relationships.

At its core, this is an anonymous hookup app that seems to combine the sensuality of Tinder and the fleeting element of Snapchat. Pure is a haven for people who know what they want and feel free to ask for it. This app is for people who are looking for an adventure, not a relationship. Some of the golden rules that Pure lives by include “No one should know” and “Forget seizing the moment. Seize the opportunity.”

The site was founded by Roman Sidorenko after he found himself feeling frustrated with conventional online dating. He wanted the experience to be more open, sensual, and spontaneous, so he developed Pure. The hope is that such an app/website will open others’ minds to open relationships, erotic encounters, and diverse forms of sexuality.


It’s particularly hard to get membership statistics on Pure because everyone is anonymous. There’s no need to fill out your age or location. All the sign-up page asks for is whether you’re a guy or a girl and if you’re looking for a guy or girl.

One thing’s for certain: the people who use Pure are searching for open, erotic relationships. Individuals must know this before signing up! Members freely express themselves through words and images, whether they’re in a private chat or sharing their profile pictures. On Pure, there’s no need to share a name or social media handle because the site is 100% anonymous. It’s as simple as liking a photo and seeing where it goes from there.

As for membership statistics, the top cities with the most users include NYC, London, LA, Chicago, Boston, San Francisco, Mexico City, and Moscow. The app had a total of about 100,000 members at its launch in late 2014, but it’s not clear how many people use it now. Pure is open to straight and gay individuals.

Creating A Profile

Since Pure is completely anonymous, the sign-up process is a bit different. The primary focus is on the user’s profile picture. This is where individuals are free to express their desires and give other users a taste of what they’re all about. That said, most people are quite tame here and prefer to reveal their wild sides in private chat.

If you have a phone and a camera, then you can sign up for Pure. Simply go to pure.sex and sign up with a valid email address. Alternatively, you can download the app on Android or iPhone. Identify your gender and whether you’re looking for a guy or a girl. Click “Sign Up,” and you’re in. First, you’ll be incognito. You can click the “Continue Registration” link on your feed to complete the process. Check the validation code that was sent to your email and enter it on the website.

Be sure to give Pure permission to access your location and photo gallery. It can use GPS technology on your device to pick up your location and find nearby matches. From there, upload a selfie and start looking through your feed.

Not satisfied with your profile picture? That’s not a problem because the site deletes it after one hour. A timer in the lower right-hand corner of the website will show a countdown from one hour that starts once you upload your photo. After that, the image vanishes and it’s time to start from square one. Keep in mind that if you change your profile picture before the one hour is up, your status will change to offline until the time frame is up. Only then will you be able to proceed with your new image.

Even though you need to create a “new profile” after each one-hour session, there’s no need to re-download the app. The not-so-fun part is that you must enter your credit card details to be fully visible online, even if you’re trying out the free trial.

Using the Site

Before using the site, it helps to read through the “Club Rules.” Don’t worry; these are short and sweet and come with erotic little graphics.

  1. Forget seizing the moment. Seize the opportunity.
  2. The adventure is you!
  3. Find a shortcut to your destination.
  4. It’s all about the ride.
  5. Strip off the unnecessary. Be a purist.
  6. No one should know.
  7. Data is the new soil. So keep it to yourself.

Some of these “rules” may seem unclear, but it’s more of a tongue-in-cheek way to let users know that they’re free to explore their kinks, fetishes, and fantasies here. If, after reading all of this, you prefer not to use a profile photo, you can now use an avatar. However, you’ll probably have more success with an actual photo of yourself.

Sure, there could be downsides to pursuing a profile based solely on looks. That’s where the one-hour private chat comes in. That’s your chance to decide if you’re vibing with the other person and want to take it to the next level.

An advantage of Pure is that all of the profiles that are currently on the feed are people who are active and available to chat. So, while there’s a time limit, this process ends up saving time. Just remember that Pure’s search radius is typically 500 km (about 310 miles), so you might not find a match that’s right down the street.

This is primarily a hookup site, but the company also has a weekly erotic newsletter. It’s called Sex Is Pure, and it’s full of explicit content on all kinds of sexual topics.

Finding A Match

When looking through the feed of profiles, the only thing you’ll see is the person’s selfie. Pure keeps things super minimal, so if you like someone’s photo, send them a like. If they reciprocate with a like to you, then you both can engage in a private chat.

This is where you can get to know each other’s intentions and decide if you want to organize a hookup. Alternatively, this private chat is 100% private, so what happens there, stays there. Plus, the chat window only remains active for one hour (see a theme here?) Users can feel free to do whatever they want in that chat, as long as the other person is down for it.

If things aren’t working out in the chat, then you can always delete the chat before an hour is up. You can also remove a profile from your feed. Just be aware that once you do this, that person is basically lost in cyberspace and it will be hard to find them again. Such is the fleeting beauty of Pure.

The plus side to these one-hour profile spotlights is that when you’re scrolling through your feed, you’ll know that all of those people are currently online and active. No more looking at a really intriguing profile only to find out that the person hasn’t been on the site in months. That’s an irritating part of many other dating and hookup sites, but not so with Pure.

The downside to this is that if you’re currently looking for a hookup partner but don’t see many profile pictures, it’s probably a slow time on the site. It may take some experimentation to find the best times to share your photo because there’s no use posting it if no one’s online.


Pure is available as a website and as a mobile app on Android and iOS devices. It has an average rating of 4.2 out of 5 stars on the Google Play Store and 4.3 on the App Store. On the whole, users are satisfied with Pure’s quick, direct, and discrete approach. Most of the user complaints are focused on the lack of individuals on the app. The small client pool doesn’t seem to justify the price for a premium subscription.

Pure has a minimalistic interface and a classy black-and-white color palette. Given the spontaneous nature of the app, this design makes perfect sense. While browsing through the feed, individuals will see that everything is neat and organized. The clutter-free dashboard is ideal for finding quick hookups and nothing more.

The app is available in English, Finnish, French, German, Italian, Japanese, Norwegian, Portuguese, Russian, Spanish, and Turkish. Pure is owned by Misterico Limited. The contact information is 73 Methonis Tower, 7th floor, Flat/Office 703, Nicosia, Cyprus 1070. Individuals can reach the administrative team at feedback@getpure.org or on Instagram, where they have 23.5K followers, @thepureapp.


Even though things on Pure can get hot and steamy, there is still a code of conduct that the company upholds. For instance, users aren’t permitted to show aggression against others, and threats are prohibited. “Overly explicit” photos aren’t allowed in the public feed, but are fine for the private chat, providing both parties are okay with it. People who disobey these rules will have their account banned for 24 hours. Those who spam the chat, scam, or extort people for money will be banned forever.

Pure never asks for users’ phone numbers, so if someone asks for a number, they’re probably a scammer. It’s not clear if Pure has protocols or security measures in place to block scammers, but they describe the warning signs in their FAQ section. The company uses end-to-end encryption so that user data is periodically deleted.


Individuals can sign up for Pure for free. That said, they can’t access the full site or app without a subscription. There is a free three-day trial and women can use Pure for free, but everyone still has to enter their credit card details.

As for subscriptions, there are three choices. A one-week plan costs $9.99 and a one-month package is $19.99. A six-month membership costs $39.99. All subscriptions auto-renew and there is a no-refund policy for active subscriptions. These are one-time payments and clients can pay by credit card.

A paid membership grants you access to instant messages every hour, as well as the ability to send geo-requests in your area. If you really want to try out Pure, go for the free trial and cancel before the three days are up to avoid a recurring subscription payment.

  Free One Week One Month Six Months
Price $0 $9.99 $19.99 $39.99
Anonymity Yes Yes Yes Yes
Private Chats Yes Yes Yes Yes
IMs No Yes Yes Yes
Georequests No Yes Yes Yes


How do I cancel my subscription’s auto-renewal?

Go to the settings menu at the top-right of the page, next to your profile picture. From the drop-down menu, select “Subscription” and then click on the cancellation link. Make sure you do this at least 24 hours before your membership is set to auto-renew.

Can I get a refund?

Pure does not offer refunds for activated subscriptions. Your best bet is to email feedback@pure.app. Sometimes the company offers refunds if a technical issue occurred, but they usually try to resolve it before giving money back.

Is Pure anonymous even though they have my email address?

Pure is 100% anonymous. The only information they have about users is their email addresses. There aren’t really profiles or accounts on this website since people aren’t signing up with a name or phone number. So, once you leave the site, it’s like you were never on there to begin with.

Can I block another user?

Yes. Go to that person’s photo and click on the little “X” icon in the bottom-left corner of the image. Removing a person from your feed only blocks them for that one hour, so there is a chance that they’ll appear again if you post during a different hour.

Is there a free trial?

Yes. Women can use Pure for free any time they want. Men have access to a three-day free trial, but they still need to put in their credit card details.

Can I deny permissions to my device’s location and photos?

You can, but this will result in an incomplete profile, which is useless on Pure. The site needs to access your geolocation so it can find nearby men or women in your area. It needs access to your photo so that you can upload a selfie for your profile picture.